The strategic focus of the College of Business is to educate business-ready graduates who are responsible business managers and entrepreneurs balancing profit and value (Profit); a concern for personal, social, and community needs (People); concern for discerning right from wrong and treating others with respect and dignity (Ethics), concern for issues of equity such as serving the underserved (Equity) and environmental stewardship (Planet).

The College’s business area foci include Agribusiness, Sustainable Hospitality Management, Business Entrepreneurship, and Social Entrepreneurship.